Marketing is essential to the survival of conservation districts. It allows districts to meet client needs, strengthen and expand partnerships, address conservation issues, deliver the right service to the right client and increase public support. The VASWCD PR/Marketing Committee’s goal is to help you, the district, boost and improve your communications! We hope to do this through bite-sized newsletters containing useful facts, information and tools for you to implement right away. 

For those who haven’t even thought about marketing their district, we hope this will be a great resource for you to get started!


plan

Developing a Plan of Action

Baby steps are key when implementing a marketing plan for your district. Today we’ll learn how to get started creating a marketing plan tailored to your specific district needs.

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Developing a Plan of Action

Marketing for Conservation Success

 

 

 


marketingCommunication for Lasting Impact

The way we communicate has an impact on the success and future of our districts.

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Developing Your Communication Strategy

 

 

 

 

 


Mastering Marketing Materials225bee8b-42a4-4e56-8819-6937e28b67b3

Find out what marketing materials have already been created for you.

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VASWCD District Resources

*Please contact Beth Beran for the password.

DCR: Conservation Marketing Warehouse

NACD: District Resources


Email-Marketing-Orange-CountyCreate an Email Newsletter

Email marketing has come a long way in just the past few years. Learn some simple ways to make the most of your newsletter.

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How to Write a Marketing Email

The 6-Step Secret Sauce for Awesome Email Subject Lines

 


Brand Clarity Mini Series : Why a Good Brand is Important to Your Marketing Strategy

A brand is a living being, it evolves in the minds and hearts of the district.

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Branding Essentials & Checklist

 

 


Brand Clarity Mini Series Pt 2 : How to Create an Inspiring Vision & Mission Statement

The process to “drawing” both a mission and vision statement are the first steps to defining why your district exists and what the future holds.

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5 Common Mistakes People Make When Writing Mission Statements

 

 

 


target-audience2Brand Clarity Mini Series Pt3: How to Find Your Target Audience

The better you understand your clients, the faster your district’s recognition will grow. Taking the time to develop your target audience will help you better maximize your time.

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4 Common Audience Assumptions to Avoid


Brand Clarity Mini Series Pt 4:  How to Apply Visual Communication to Your Brand

The most effective way of communicating your district’s brand is through the use of visual media. If you’re not aware of the increasing amount of visual forms of marketing expressed in the world today (primarily online) you’re probably living under a rock.


How to Effectively Communicate with Your Legislator

Communication is a key component for getting your district noticed and it doesn’t apply just to the general public. We decided to provide some Do’s and Don’ts to help you better communicate with your local Legislators and other state and federal representatives.

 


10 Things People Hate About Your Website

We’ve compiled a list of the 10 most annoying things we’ve seen on websites to act as a sort of guide for what not to do when designing your website.

 

 


7 Critical Elements Every Homepage Must Have

The homepage is one of the most important and visited pages on a website. Unfortunately, the home page of a site is, at best, a clumsy introduction and, at worst, poor in performance.

 

 


Reasons to Redesign Your Website

Today, your website is your audience’s first impression of your district, so redesigning your website shouldn’t be taken lightly. It requires a good deal of thought, time and maybe money.