April 22, 2017

Reason to Redesign Your Website

 

Today, your website is your audience’s first impression of your district, so redesigning your website shouldn’t be taken lightly. It requires a good deal of thought, time and maybe money. Your website is meant to bring you business. If it’s not doing that it’s time to determine why not and make necessary changes.

 

1. You aren’t getting the results you want

Your website exists to build your client base.

Ask yourself:

  • Does your website/homepage convert visitors into clients?
  • Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value?
  • Is your site to text heavy or riddled with “corporate” speak?

 

2. The purpose of your site has changed

It’s a good idea to check every so often to be sure your site is still aligned with your newest marketing strategy. If your site’s purpose has changed, update its layout to be more in line with your goals.

 

3. Your website just doesn’t work

Dysfunction sites, to put it lightly, can be detrimental to your district’s future.

Ask yourself:

  • Can a visitor readily find the most basic things on your site?
  • Is your site navigation confusing?
  • Is your important content hidden?
  • Are your services completely up-to-date?

 

4. You have an effective web design strategy

Instead of having one massive goal of a website redesign, take an interactive approach. This can help you use the information you’ve gathered about what works and plan accordingly.

Ask yourself:

  • Will customers be upset by a major overhaul?
  • Do you have all the answers you need from your clients to make a significant change?
  • Can you reduce costs by making small changes to a major feature?

 

5. Your site isn’t mobile friendly

 

6. You want to incorporate a better content strategy

Having fantastic content on your site can improve everything.

Ask yourself:

  • Can your customers easily find your content?
  • Does your content indicate what to do next?

 

7. Your partners changed their site

If your spend some time on a partner’s site and realize it could meet your goals far better than your own site does, it’s time to get busy.