April 21, 2017


7 Critical Elements Every Homepage Must Have



The homepage is one of the most important and visited pages on a website. Unfortunately, the home page of a site is, at best, a clumsy introduction and, at worst, poor in performance.

A great homepage is easy to use, easy to understand and helps a visitor find the information they are looking for. A superb homepage takes a great home page to a higher level by converting visitors into fans or leads.


1. Clear Value Proposition

A great homepage has a clear value proposition- the website visitor immediately knows the value of the solution being presented on the site and why they should care enough to continue reading. It is not the same thing as a tagline. Your value proposition answers the following questions:

  • Why does this website and/or company exist?
  • What can I do on this website?
  • Am I the ideal visitor for this website? Is this a fit for me?
  • If I’m your ideal visitor, why should I work with you?

Within 3 seconds a website needs to tell visitor what the district has to offer. Describe what you do but also why what you do matters. Keep it lightweight and easy to read, speak the language of your clients


2. User-Focused Design and Copy

Any marketing is more effective when it’s written and designed for the reader. A home page is no different. Anticipate the questions a visitor will have and address them on the homepage.


3. Intuitive Navigation

Make it easy for a reader to find specifics about what your website offers. Without intuitive navigation, the value proposition lacks clarity. Make the navigation menu visible at the top of the page, and organize the links in hierarchical structure.


4. Effective Calls-to-Action

Visitors usually visit a website to do something. They just might not know what that something is yet. The goal of your homepage is to compel visitors to dig deeper into your website. Keep copy brief- no more than 5 words.


5. Content Promotion

Regardless of the format, the purpose of content is to educate and help readers answer questions and/or solve problems. This can be done through blog posts, resources, videos or any other format. Offer resources where visitors can browse relevant information. This help to establish credibility as a leaders in your industry.


6. Supporting Images

By making your services or proposition an image, it’s more likely to be quickly understood by a reader. Use images or icons that are easily recognizable to the target audience.Use images that clearly indicate what you offer; images that capture emotion and cause action. Avoid cheesy stock photos and clip art.


7. Thoughtful Design

Design isn’t just the graphic elements, it improves readability and use by leading the eye to areas most important to readers, giving space between elements to create separation of ideas for readers, mobile-friendly design and other approaches that enhance the usability of the page.